frequently asked questions

about Vertical Water

What is maple water?

It’s simply the delicious water that maple trees filter naturally, sweeten lightly and fortify with their own nutrients. Maple water, or maple sap, is the raw material for maple syrup, which is made by boiling down maple water for hours and hours. You might say that maple syrup is maple water concentrate.

Why the name Vertical Water?

Unlike water from a spring, maple water flows vertically up and down a tree, awakening it for springtime growth. And because Vertical Water gives maple tree owners another way to make money from their living trees, we help keep trees vertical longer.

Is Vertical Water certified organic?

Vertical Water is not certified organic for the simple reason that it doesn’t have to be. True, some food requires an organic certification to prove it’s been produced in an environmentally friendly manner and does not contain any chemical residues. But it’s hard to find anything more natural and organic than the pure sap that flows through maple trees. Vertical Water comes from pristine forests and mature trees that have been in their natural settings for decades. It doesn't get any more organic.

Does tapping for maple water hurt the trees?

Nope - only a small amount of water is carefully extracted from a tree each year. And fresh water continually flows in maple trees as we tap them-gallons and gallons flow through a mature tree each season. Long-term research has shown that properly tapped maple trees live just as long as untapped ones. So, no harm done.

What is the best temperature to serve Vertical Water?

Temperature makes a difference in the taste of maple water. The ideal temperature for drinking it is the temperature when it first comes out of the tree: around 40°F.

When should I drink Vertical Water?

Vertical Water is delightfully hydrating for anytime you’re thirsty. It is also a delicious base for your coffee, tea, smoothies, juices, or cooking. Ice cubes and cocktails too. Check out our recipes section for inspiration.

Why do you bottle it in a Tetra Pak?

Tetra Pak has a lower carbon footprint compared with other options, and it also requires little processing, so what you get actually tastes as if it just came out of the tree. Tetra cartons can be recycled, so that’s another plus.  For more information about how to recycle Tetra Paks, please visit recyclecartons.com

Has Vertical Water been processed?

Yes, minimally. It’s done thermally through an FDA certified plant. This is how we can enjoy the maple water year round.

What is the shelf life of Vertical Water?

The product is marked with an expiration date of 16 months after being harvested and bottled.  While it’s best served chilled, it only needs to be refrigerated after you've opened a Vertical Water.

What is a B Corporation?

B Corporations are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Corporations are measured on the basis of their environmental and social/community impact in addition to their financial performance. In 2013, 2014 and 2015 Feronia Forests was awarded Best for the World: Environmental Impact. Other best in environment award winning B Corps include Patagonia, Method Products and Seventh Generation.  For more information please visit bcorporation.net

How does Vertical Water compare with coconut water?

Coconut water and Vertical Water maple water are very different beverages, but people wonder, so: when compared with some of the leading coconut waters, an 8 oz. serving of Vertical Water has approximately ⅓ the calories, ⅓ the sugar and travels less than ⅓ the distance from forest to table (that means that Vertical Water has a smaller carbon footprint, it is exclusively sourced and bottled in the U.S.).

Is it water with maple syrup added?

No, Vertical Water is maple water (maple sap), the water that maple trees filter naturally and enhance with their own nutrients. It’s tapped fresh, then bottled. Nothing is added, nothing is taken away: it’s made perfectly by Mother Nature.

Doesn’t maple syrup flow from tapped maple trees?

That’s maple water (also known as maple sap), the raw ingredient in maple syrup. It takes boiling down approximately 40 gallons of maple water to get 1 gallon of maple syrup. 

Is maple sap thick and sticky?

All trees have sap – it’s how they get their nourishment. While some saps, such as pine sap, are sticky like glue, a few species, like maple and birch have refreshing, water-like sap that flows at the end of each winter.

Can Vertical Water taste different bottle to bottle?

We depend on Mother Nature to bring us maple water each season. Like different vintages of wine, the taste profile of Vertical Water can vary year-by-year: flavor, color, and sweetness are decided by the environment. As maple water purists, we keep processing to a minimum so you can taste maple water the way Mother Nature intended.