vertical water in the news

Lots of people are discovering the benefits of a vertical future. Take a look at what they are saying.

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Cornell:

New maple water drink has untapped potential

It is being touted as one of nature’s best-kept secrets and a sweet opportunity to tap the potential of New York’s extensive forest network – it’s maple water. Produced by nature, bottled by Feronia Forests and aided in several ways by Cornell, the new product, Vertical Water, is being rolling out nationwide in stores beginning in April.

Refinery29.com:

Is This The New Coconut Water?

Produced with help from research and technology developed by Cornell University, Vertical Water is basically maple water — sap from maple trees that forms when water is absorbed by the trees’ roots and filtered upward through the trunk (hence the name). Along the way, the water picks up a small amount of sugar, as well as a number of nutrients, including electrolytes like magnesium and potassium.

Rodale:

Maple Water: The Coconut Water for Locavores?

Vertical Water sources its maple water from New York state with help from forestry researchers at Cornell University. Michael Farrell, director of Cornell’s Uihlein Forest in Lake Placid, said in a Cornell press release that maple water has naturally occurring minerals that are good for your bones—calcium, magnesium, and manganese—as well as potassium, which helps lower blood pressure.

Daily Mail UK:

Move over coconut water! New drink tapped from MAPLE trees promises to be the next big health beverage – with 30 fewer calories

A new contender is about to hit the crowded consumer drinks market and it hopes to knock Coconut water off its top spot as the delicious and nutritious beverage of choice for health fanatics.

It may seem odd, but although Vertical Water is tapped from maple trees, it’s actually nothing like maple syrup, says its maker.

BevNET:

Chasing Coconut Water

More commonly turned into syrup, companies like Vertical Water, KiKi Maple Sweet Water, Happy Tree Maple Water and SEVA are marketing the water as a source of electrolytes, manganese, iron, calcium, zinc, vitamins A and B, antioxidants and prebiotics, depending on your brand.

Slate.com:

Maple Water Is a Local, Eco-Friendly Alternative to Coconut Water. But How Does It Taste?

Indeed, Vertical Water was conceived as a creative way to conserve American forests: It helps forest owners make money off their land, but it doesn’t do any lasting damage to the trees. And to those who live in the northeast, it practically qualifies as local, which coconut water decidedly is not.

Shape.com:

The Hottest New Drink: Maple Water

You may have heard people talking about maple water as the “new coconut water.” But this drink, sold by Vertical Water, is pretty much nothing like the tropical one—and the company isn’t claiming that it is.

Marie Claire UK:

Is Maple Water This Year’s Must-Try Detox Drink?

By swapping your daily spring water for the maple newcomer you’ll add an extra dose of sugar, calcium, potassium, magnesium and manganese to your diet, all swirled together in a subtly sweet liquid that’s a tiny 15 calories.

Men's Journal:

Should You Be Drinking Maple Water?

It turns out pure maple water is a low-calorie drink that is packed with electrolytes and tons of vitamins and minerals.