vertical water in the news

Lots of people are discovering the benefits of a vertical future. Take a look at what they are saying.

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Cornell:

New maple water drink has untapped potential

It is being touted as one of nature’s best-kept secrets and a sweet opportunity to tap the potential of New York’s extensive forest network – it’s maple water. Produced by nature, bottled by Feronia Forests and aided in several ways by Cornell, the new product, Vertical Water, is being rolling out nationwide in stores beginning in April.

Refinery29.com:

Is This The New Coconut Water?

Produced with help from research and technology developed by Cornell University, Vertical Water is basically maple water — sap from maple trees that forms when water is absorbed by the trees’ roots and filtered upward through the trunk (hence the name). Along the way, the water picks up a small amount of sugar, as well as a number of nutrients, including electrolytes like magnesium and potassium.

Daily Mail UK:

Move over coconut water! New drink tapped from MAPLE trees promises to be the next big health beverage – with 30 fewer calories

A new contender is about to hit the crowded consumer drinks market and it hopes to knock Coconut water off its top spot as the delicious and nutritious beverage of choice for health fanatics.

It may seem odd, but although Vertical Water is tapped from maple trees, it’s actually nothing like maple syrup, says its maker.

BevNET:

Chasing Coconut Water

More commonly turned into syrup, companies like Vertical Water, KiKi Maple Sweet Water, Happy Tree Maple Water and SEVA are marketing the water as a source of electrolytes, manganese, iron, calcium, zinc, vitamins A and B, antioxidants and prebiotics, depending on your brand.

Shape.com:

The Hottest New Drink: Maple Water

You may have heard people talking about maple water as the “new coconut water.” But this drink, sold by Vertical Water, is pretty much nothing like the tropical one—and the company isn’t claiming that it is.

Boston Globe:

Maple water soon flowing into stores

North American explorers dubbed maple water the “wholesomest drink in the world” more than 300 years ago.

Now a new wave of entrepreneurs is rediscovering the sweet refreshment and racing to cash in on a hot market for natural beverages. Businesses — from forest investment firms to fledgling startups — saw coconut water explode into a $150 million a year phenomena. They’re banking on maple water as the next big thing.

Marie Claire UK:

Is Maple Water This Year’s Must-Try Detox Drink?

By swapping your daily spring water for the maple newcomer you’ll add an extra dose of sugar, calcium, potassium, magnesium and manganese to your diet, all swirled together in a subtly sweet liquid that’s a tiny 15 calories.

Euromonitor International:

Tapped Potential: Vertical Water CEO Discusses Challenges and Prospects for Maple Water

While coconut water is the benchmark for natural hydration, manufacturers and media are already seeking the “next” coconut water by focusing on single-ingredient or naturally sourced beverages that cater to these health-conscious consumers. Over the last year, maple water has garnered much attention from analysts and media outlets across the United States, as a potential candidate to benefit from the success of coconut water.