vertical water in the news

Lots of people are discovering the benefits of a vertical future. Take a look at what they are saying.

Press Contact Email:
media@verticalwater.com

Rodale:

Maple Water: The Coconut Water for Locavores?

Vertical Water sources its maple water from New York state with help from forestry researchers at Cornell University. Michael Farrell, director of Cornell’s Uihlein Forest in Lake Placid, said in a Cornell press release that maple water has naturally occurring minerals that are good for your bones—calcium, magnesium, and manganese—as well as potassium, which helps lower blood pressure.

BevNET:

Chasing Coconut Water

More commonly turned into syrup, companies like Vertical Water, KiKi Maple Sweet Water, Happy Tree Maple Water and SEVA are marketing the water as a source of electrolytes, manganese, iron, calcium, zinc, vitamins A and B, antioxidants and prebiotics, depending on your brand.

Slate.com:

Maple Water Is a Local, Eco-Friendly Alternative to Coconut Water. But How Does It Taste?

Indeed, Vertical Water was conceived as a creative way to conserve American forests: It helps forest owners make money off their land, but it doesn’t do any lasting damage to the trees. And to those who live in the northeast, it practically qualifies as local, which coconut water decidedly is not.

Scienceline.org:

Untapped Potential

Vertical Water, which launched in April, is hoping to hop on the coconut water bandwagon while at the same time helping forest owners preserve their maple trees.

Ozy.com:

Maple Water: The Latest Trend in Water

Vertical Water CEO Valentina Cugnasca suggests drinking the maple water on its own or mixing it into smoothies, cocktails or tea as a natural sweetener. She named her company after how the water flows vertically up and down a maple tree, and how she “helps keep the trees vertical longer” by giving forest owners a way to make money from their living trees.

Inhabitat:

Love Coconut Water? The Next Trendy Health Drink Promises to Be Just as Tasty But Much More Sustainable

Vertical Water is produced by Feronia Forests, which is a certified B corporation, meaning it has met rigorous standards of environmental and social responsibility. If Vertical Water takes over the health drink market as it’s hoping to do, there will be a strong incentive to preserve the existing maple forests of the region that are otherwise threatened by suburban development in many areas.

Natural Society:

Move Over Coconut Water, Make Room For A More Sustainable Drink

One company in upstate New York has started manufacturing a maple water product called Vertical Water, developed as a method of encouraging forest owners to preserve their land.

U.S. News:

Should You Dive Into the New Wave of Waters?

While attending the Natural Food Expo West this past March, I spoke with Vertical Water, who produces maple water from trees found in New England forests. They encourage forest owners to tap their trees instead of selling them for lumber. Maple water production is a good way farmers can make money off the land without causing damage to their maple trees.