Vertical Water in the news

Lots of people are discovering the benefits of a vertical future. Take a look at a small portion of what they’re saying – and stay tuned for more vertical growth!

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Michelle Phan:

What You Need to Know About the Plant Water Craze

It had to happen sometime – a drink craze to replace the coconut water obsession. It’s not that coconut water is no longer relevant. Actually, this electrolyte and potassium filled post-workout thirst quencher and miracle hangover cure is still very much a staple in many health conscious diets. However, it seems like the demand for water with a nutritional kick is higher than ever, and there are quite a few options to choose from, each boasting more benefits than the last.

    July 15, 2015

Gourmet Retailer:

Bottled Up Demand

Gourmet stores can gain purchases – impulse or otherwise – by offering ready-to-drink (RTD) beverages on the shelf or in refrigerated cases. “There is a certain percentage of crossover , depending on if it’s hot outside and if they want something cold to drink or are interested in an easy, delicious tea,” says Kara Rosenberg, tea buyer for Wedge Community Co-op in Minneapolis.

    June 30, 2015

Danny Haritan | Ultra Runner:

5 Drinks To Carry On Your Next Run

Gatorade, Powerade, and other electrolyte sports drinks seem to be consumed by a majority of runners out there. Their ads online and on television make the drink seem irresistible and thirst quenching. Athletes are shown drinking from their Gatorade bottle during stoppage of plays, intermissions and commercial breaks.

Most aid stations at race events stock up on Gatorade for the runners. These drinks help replenish lost electrolytes on your run. But many of these drinks contain inexpensive sweeteners and sugars such as high fructose corn syrup and sucrose syrup, and they also contain colored dyes.

Here are 5 alternative sports drinks you can consume during your next run.

    June 13, 2015

Mountain High Hockey:

Hockey Camp & Vertical Water

It all started with a conversation I was having with my Vienna Capitals captain Jonathon Ferland. Ferly is from Quebec and his family has a maple tree farm. We got talking about maple syrup one day when the conversation turned to maple water. We are always looking for healthy ways to keep our students hydrated and Ferly kept telling me how amazing maple water was so I figured it was time to do some research and find out for myself.

I started snooping around on Instagram at the different maple water companies and that is when I came across Vertical Water. Naturally I did what any normal person would do and rush to the nearest Whole Foods and buy some Vertical Water and see for myself. Well it did not disappoint.

Their water is tapped fresh from U.S. maple trees, is non-gmo and is 100% pure with nothing added or taken away. What separates Vertical Water from the other maple water brands is their dedication to conserving American forestland. Since Vertical Water comes directly from trees and healthy trees are vital to producing the highest quality product, conserving forestland is at the heart of their company mission.

    June 9, 2015

Food Navigator USA:

FOOD VISION USA: Which food & beverage companies are really driving innovation?

According to Nielsen data, 85% of new consumer packaged goods fail within two years, and big firms are no better – and often far worse – at picking winners than smaller ones, despite their deep pockets.

Indeed, even major products hailed as ‘pacesetters’ by IRI because they do well in their first year on the shelf often fail to live up to their early promise, with sales fizzling out after two or three years, while the real success stories tend to tap into new consumer trends early and nearly always start small, building momentum gradually.

So how can food and beverage companies up their game and give today’s ultra-demanding (and tech-savvy) consumers what they want, when – and where – they want it?

    June 5, 2015