Food Navigator USA:
Canadian maple water firm SEVA weighs in on standards debate: ‘We all want the same things’
Canadian brand SEVA has weighed into the debate over maple water standards ahead of meeting in New York on Friday (May 15) where key stakeholders from across the industry will gather to discuss labeling conventions in the rapidly-growing industry.
SEVA chief executive Denis Normandin was speaking to FoodNavigatorUSA after we ran an article covering efforts by the International Maple Syrup Institute (IMSI) to establish a uniform standard of identity for maple water beverages.
In the article we spoke to the US-based companies including DRINKmaple and Vertical Water, who believe that ‘maple water’ should refer exclusively to the nutrient-rich, slightly sweet sap tapped directly from maple trees; and not to permeate, the water filtered off the sap via reverse osmosis during maple syrup production; or any other maple-related products.