Vertical Water in the news

Lots of people are discovering the benefits of a vertical future. Take a look at a small portion of what they’re saying – and stay tuned for more vertical growth!

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Food Navigator USA:

Canadian maple water firm SEVA weighs in on standards debate: ‘We all want the same things’

Canadian brand SEVA has weighed into the debate over maple water standards ahead of meeting in New York on Friday (May 15) where key stakeholders from across the industry will gather to discuss labeling conventions in the rapidly-growing industry.

SEVA chief executive Denis Normandin was speaking to FoodNavigatorUSA after we ran an article covering efforts by the International Maple Syrup Institute (IMSI) to establish a uniform standard of identity for maple water beverages.

In the article we spoke to the US-based companies including DRINKmaple and Vertical Water, who believe that ‘maple water’ should refer exclusively to the nutrient-rich, slightly sweet sap tapped directly from maple trees; and not to permeate, the water filtered off the sap via reverse osmosis during maple syrup production; or any other maple-related products.

    May 11, 2015

Food Navigator USA:

Industry takes first steps to establish standard of identity for maple water

Valentina Cugnasca, co-founder of New York-based maple water (sap) company Vertical Water, meanwhile, said she had been talking to regulators since early 2013: “From the very beginning we recognized that maple water standards of identity would be important for the development, and success, of this new category.

“In February 2013, Vertical Water began conversations with various entities including the New York State Department of Agriculture & Markets, the New York State Maple Producers Association, and many maple syrup producers to find a solution. We invite all other maple water manufacturers/producers to join in the conversation.”

    May 4, 2015

Boston Magazine:

We Tried It: Ramblewild

Vertical Water is part of an ever-growing family of brands dedicated to conserving our forests. Read about what Boston Magazine had to say about our family brand Ramblewild!

    April 23, 2015

Joy Bauer:

Move Over Coconut Water, Hello Maple Water!

Despite its sweet name, this H2O spinoff is low in sugar and calories. An 8-ounce serving contains a very reasonable 3 grams natural sugar and 15 to 20 calories (as a comparison, you’ll get 50 calories in an equivalent pour of coconut water).

It’s not water with a squirt of maple syrup – it’s actually the unprocessed and unconcentrated watery sap that’s harvested straight from the maple tree. The tree pulls in groundwater from the soil through its roots, and then draws the water up its trunk and into all of its branches, where the H2O picks up its delicate maple essence.

    April 15, 2015

US News & World Report:

Which ‘Water’ Is Healthiest?

As the temperature outside starts rising – well, hopefully soon – many of us start increasing our water intake. But truthfully, we should be drinking water all year round – even long before we are officially thirsty. It’s funny, though, that many people I meet don’t like the taste of water. My father was one such person. He always said it had no flavor – a remark I found rather odd being the water lover I am.

If my father was alive today, I wonder if he would try any of the fancy waters that exist. I also wonder, though, if he would be convinced, like many others, that these new waters have nutritional properties that way surpass plain old H20.

    April 15, 2015