Vertical Water in the news

Lots of people are discovering the benefits of a vertical future. Take a look at a small portion of what they’re saying – and stay tuned for more vertical growth!

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Los Angeles Times:

High-end hydration

Way beyond electrolyte replacement drinks like Gatorade, there are products that promise to give us the vitamins and minerals we need, excite us with added flavors and ingredients such as caffeine, intrigue us with enhancements we didn’t know we needed. Coconut water has been big for a couple of years; now we can find cactus water, maple water, almond, olive, artichoke and watermelon … water.

    March 27, 2015

Washington Post:

Why Americans overwhelmingly prefer fake maple syrup

It’s peak sugaring season in much of the Northeast, when the country’s maple syrup producers tap their trees to collect the sap that flows freely this time of year. It takes about 40 gallons of maple sap — and nothing else — to make one gallon of real maple syrup. By contrast, the artificial stuff — think Aunt Jemima and Mrs. Butterworth’s — is mostly corn syrup.

Fake maple syrup resembles real maple syrup about as much as Velveeta resembles a good Camembert.

    March 27, 2015

Modern Farmer:

Move Over Coconut, Maple Water Is Here!

It’s syrup season again. Across New England and southeastern Canada, maple syrup makers are tromping out into the still snow-covered forests, checking their lines and watching eagerly as the sap flows to the sugar shack.

The smell of wood smoke spiraling from the beneath the syrup vat is the quintessential scent of early spring along the back roads of these picturesque, well-tended forests. But recently, some maple syrup producers have found there may be an even more lucrative market for the tree sap—maple water.

    March 25, 2015

Yoga Journal:

YJ Tried It: Maple Water, The Next Big H2O on Tap?

Soon to be nestled next to the coconut and aloe water, maple water is the latest newcomer 
to the all-natural beverage scene. It’s the stuff maple syrup is made from—the clear, watery 
liquid inside the trunk that delivers nutrients to the tree (boiling it down creates syrup). A taste test proved maple water to be refreshing, with a moderately sweet but not maple-y aftertaste…

    March 23, 2015

Yahoo! Health:

Move Over Coconut: There Are New Alternative Waters On The Scene

Hydrating, calorie- and sugar-free, and, of course, essential to human life — water is the world’s best drink.

But plain ol’ H20 is also pretty much the drinkable version of a No. 2 pencil: It gets the job done, but isn’t particularly exciting. So when coconut water and other alternatives began taking over the beverage market, people — including us health editors — got a little excited.

    March 17, 2015